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Manual The New Yorker (16 May 2016)

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To qualify for the Retail Rate, the chain must operate with fewer than doors under one name. It is not necessary for department or specialty stores to tag cities or specific locations within their own ads. This rate is not available to Mass Retailers chains having more than stores under one name. When there is corporate ownership of a group of stores i. The advertisement must be placed by the retailer or its agency and must be in the retailers format. Manufacturers companies who sell their products in other companies stores Manufacturers who wish to qualify for the Retail Rate must follow these guidelines: 1.

Each ad page or spread must contain at least one Retail store or Retail Chain Name. There is no limit to the number of stores or chains that are mentioned, but each name must have or fewer locations. On non-adjacent pages, at least one retail listing must appear on each page. The store or chain listed may be owned by the Manufacturer. If the Manufacturer has a store location s under the Manufacturers own name, listing of the city name 2 mm or larger or a statement such as available at our store s qualifies the ad for Retail.

Dept or Specialty Stores, above. Manufacturers cannot list a Mass Retailer owns more than locations on the ad and still receive the Retail Rate. National ads that list different store names in regional splits are acceptable at the Retail Rate, provided each split contains at least one listing.

Essays — Emily J. Lordi

Mechanical charges for each regional change will be charged. Manufacturers can qualify for the equivalent of the Retail Rate by prominently featuring their own e-commerce website within the ad. The smallest letters comprising the URL must be at least 2 millimeters high within the printed ad, must appear prominently not in the gutter of the ad , must be owned by the Manufacturer, and must sell the product s shown in the ad.

Important: the advertiser must own the website. Note: This qualification supersedes Mass Retail qualification. If a Manufacturer runs an ad and tags a Mass Retailer name or names , that ad qualifies for the Mass Retail Rate, regardless of how many other retailers are tagged on the ad. Advertisements that do not meet these requirements will be billed at the General Rate. Please note that final width of flaps is determined by editorial on an issue-by-issue basis.

Please verify size with the Production Department prior to producing final materials. Body pages are printed on a 36 grade-five groundwood stock. Covers and newsstand wrap are printed on a 60 grade-three freesheet. Color or reverse type smaller than 10 point cannot be guaranteed perfect registration and is not recommended. When using reverse type, the dominant color in the tone should define the shape of the type; subordinate colors should be spread to minimize register variation and optimize legibility. Reproduction of cover spreads will vary due to stock differences.

Perfect alignment of type or design across gutter cannot be guaranteed. All material received after closing date will be inspected if time permits, but may run as is.


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How wonderful, though, that this tiny, twisted teardrop should have such expressive power. Samuel Beckett was marvellously disconcerting in their deployment, when he chose to use them. American English in general uses more commas. Finicky is a good way to describe some of the New Yorker ones. I have been listening in audiobook form while driving, and that worked very well until we came to the chapter on commas, from which point the importance of the subtitle Confessions of a Comma Queen became clear.

Thank you — and I also thank the commenters before me for their contributions. Mary Norris is an entertaining guide on such matters, though her taste in matters of grammar and style are rather prescriptive and old-school for me. In this, she is attuned to the New Yorker, which resists modernity. Language Log has tackled its problematic attitude to linguistics many times. Her explanation of why the magazine still uses the mark may also shed light on its conservatism in other areas, such as comma style:.

We do change our style from time to time. My predecessor […] told me that she used to pester the style editor, Hobie Weekes, who had been at the magazine since , to get rid of the diaeresis. She found it fussy. She said that once, in the elevator, he told her he was on the verge of changing that style and would be sending out a memo soon. And then he died.

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Maybe she is trying to improve her reputation in that department, though she does in another Quora answer state that she likes the serial comma. In Between You and Me she writes at length about three cases in the writing of James Salter where she could not figure out why he used a comma where it did not make sense to her, so after much speculation she wrote and asked him, and he wrote back at length to say how all the cases were intentional.

I thought about extending the excerpt to include that zinger, but felt it was long enough already. Glad it came up in the comments. It is! And funny. Ross had very particular views on commas. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Jean Jullien. Emmanuelle Walker. Hubert Poirot-Bourdain.

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